Hilona TEYSSIER
Edited by Leah Gilbert
Ever walked into a thrift store just to be completely overwhelmed not knowing where to look? Leaving frustrated and let down. Alexandra certainly has, and believes that beneath this mess lies a treasure just waiting to be found. This is where the story of the Alywayera Era begins.
The tomboy gone feminine
Meet Alexandra Dicampo, self proclaimed “a tomboy gone feminine” and the force behind Alywayera Era. With eight years of experience in fashion retail she was determined to bring her unique vision to life. Her mission was to bridge the gap between fast fashion and thrifting.
So she created her own brand: Alywayera Era, a perfect balance between sporty and chic.
Tailored to perfection
She wanders off road in the suburbs of Montreal to unearth the cutest pieces that have been overlooked. Anything from unique bags, trendy jeans, racer jackets to ballerinas. With the assistance of her loyal seamstress she transforms these gems and adds her touch of spice. Drawing her inspiration from vintage runways, mens streetwear and hip hop culture. The result ? A fusion of vintage finesse and Y2k charm that is hard to resist. Alywayera Era primarily caters to fashion enthusiasts in their 20s, rising beyond gender boundaries.
Why not just go thrifting ourselves ?
Aly carefully curates her collection, handpicking only the finest pieces; her selection process is what sets her apart from her competitors. What further distinguishes her is her commitment to offering affordable vintage pieces. She ensures that every item is repaired if needed and impeccably clean before it finds its way to your wardrobe.
Her collection effortlessly blends together, with each item complimenting another. On her website she offers a diverse range of styles, from denim era to romantic.
Embracing sustainability
One of the core values of Alywayera era is sustainability. Aly handpicks items from conscious brands as she stands firmly against fast fashion. She recycles all of her leftover fabric scraps and even collaborated with a local brand to transform these remnants into scrunchies!!
Where to find Alywayera era
Want to get your hands on these treasures ? Alywayera era is an ecommerce store, shipping across canada and the US. For those in Montreal, you can find her as a full time vendor at Marché Floh on Saint denis. Keep an eye on her instagram to stay updated on her many pop-up events, especially in the summer. If you want an even more exclusive experience, you can book a private styling session with Aly through the link on her instagram, where you and your friends can uncover these gems in her studio!
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