MANON FILLON-ASHIDA
Edited by Angélique Gouws
Coperni, the French luxury fashion brand that went viral for styling Bella Hadid’s painted dress at Paris Fashion Week SS23, has just partnered with natural spring water brand evian.
On November 13th, 2023, the collaboration launched 75cl-sized limited edition bottles, made available for purchase both online and in selected retailers.
The design for the bottle stems from a homage to Coperni’s namesake – the pioneering astronomer Copernicus. The bottle’s unique design paints a constellation, and according to Coperni’s website, “depict[s] a mythological history of the two brands”.
As for the promotion of the collaboration, evian and Coperni partnered with creative director Camille Summers-Valli to film their campaign on the roof of the Centre Pompidou in Paris. Evian’s website says this was done to illustrate “how human interaction can lead to playfulness and imagination, by transitioning from real life moments to inside the bespoke world of the evian x Coperni constellation”.
The back of the bottle features a QR code that once scanned opens up the “universe” created by Summers-Valli. Try it out here for yourself!
This is not the first time that Evian has partnered up with a luxury fashion brand, and did a release with Balmain earlier this year. The evian x Balmain collaboration featured a capsule collection along with limited edition bottles, which sell for cheaper than the Coperni x evian bottles.
Collaborations of unlikely brands show just how diverse fashion can be, and that anything, even water, can be a fashionable piece. Eyes are peeled to see what else evian comes up with to shake up their image and company.
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