By Lindsay Hohmann
Edited By Ella Caverson
London-based label Peachy Den has launched a new limited-edition collection with Adidas Originals. The collection features 20 one-of-one refashioned designs that offer a spin on classic Adidas styles such as, upcycled sports jerseys, padded jackets, and ruched tops–all featuring the iconic three stripes. The two most anticipated items were the Taekwondo and Japanese High sneakers. Both styles featured rose icons stencilled by artist Inez Valentine and only 100 pairs of each style were available.
Peachy Den founder Isabella Weatherby told British Vogue, “It was surreal working on such a multifaceted project: a shoe-customisation, upcycling and breathing new life into pre-loved and now one-of-a-kind, Adidas pieces and designing a Peachy space in the Adidas store.”
On October 31st, the collection debuted exclusively in a co-branded space at the Adidas flagship store in London. Each piece was individually handcrafted, incorporating vintage fabrics from 90s-era preloved designs, all supplied by Adidas. Video campaigns of the collection feature models stretching, moving, and boxing in the sporty clothes. The campaign even featured several iconic women in sports and media, such as professional boxer Marie Rosie and singer Beabadoobee. The celebration of athletics and female empowerment was especially charming with the incorporation of the London streetwear infused into the Peachy Den designs.
This collaboration marks a significant step in the right direction for promoting sustainable fashion. Hopefully, it will inspire other brands to reuse vintage fabrics in future collections, bringing a new dimension of recycling to vintage fashion.
The exclusive 20-piece drop made this launch particularly distinctive from other brands. A typical collection would offer a base amount of around 30-50 designs so it is refreshing to encounter a collaboration of a smaller scale. The blend of sustainability, creativity, and functionality in this collection sets a precedent for how heritage brands like Adidas can merge with contemporary labels to create something truly unique. Hopefully, the influence of this collaboration will inspire a shift in intentionality from other popular brands and the fashion industry as a whole.
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