Tag: Trends

  • Polène: The New Marketing Genius Brand? 

    Written by Thelma Gauthier Edited by Leah Gilbert Polène is generating both excitement and debate with its rapid ascent to acclaim, opening of flagship stores in New York, Paris, and Tokyo, and its announcement regarding potential ties with the prestigious LVMH group. But what truly defines the brand’s quality, and what controversies linger beneath its…

  • Peachy Den x Adidas Originals Collaboration 

    By Lindsay Hohmann  Edited By Ella Caverson  London-based label Peachy Den has launched a new limited-edition collection with Adidas Originals. The collection features 20 one-of-one refashioned designs that offer a spin on classic Adidas styles such as, upcycled sports jerseys, padded jackets, and ruched tops–all featuring the iconic three stripes. The two most anticipated items…

  • Is Twee Fashion… Back?

    Is Twee Fashion… Back?

    Written by Zoё Frantz Edited by Ella Caverson Say it isn’t so… it appears as though the days of chevron print and electric coral may be upon us again. With coquette fashion at its peak this year, ballet flats have once again become a staple in many people’s closets, just as they were for Zooey…

  • New Chanel No. 5 Campaign with Margot Robbie

    WRITTEN BY Annabelle Aree Lee Edited by Leah Gilbert Margot Robbie is officially the new face of the Chanel No. 5 perfume, bringing her elegance to the iconic fragrance campaign that dropped earlier this month! The advertisement includes multiple images of Robbie in a stunning red tweed jacket and skirt set, alongside the timeless Chanel…

  • Jacob Elordi and Bottega Veneta Make a Wonderfully Complementary Pair 

    Written by Lindsay Hohmann Edited by Ella Caverson Bottega Veneta ambassador, Jacob Elordi, starred in the latest Fall ”Going Places” campaign for the design house. Creative Director Mathieu Blazy’s vision celebrated the essence of travel by shooting in the breathtaking deserts of Utah and Nevada. When asked about the concept behind the campaign, Blazy stated…

  • How Harmful Are Dupes to the Luxury Market?

    Written By Lindsay Hohmann Edited by Olivia Taylor The swift rise of social media’s influence on the fashion industry, characterised by constantly shifting trend cycles, has made it increasingly difficult for shoppers to invest in and stay up-to-date with the latest luxury styles. This has led a great many consumers to fill their wardrobes with…

  • The Row’s Billion Dollar Deal

    Written by Annabelle Aree Lee Edited by Leah Gilbert In the current high fashion scene, there is one brand that unignorably has taken the industry by storm in recent years. The Row, a luxury fashion brand founded in 2006 by iconic twins Mary-Kate and Ashley Olsen, marks the duo’s transition from the acting world to…

  • Boat Shoes Have Docked… Again?

    Zoё Frantz Edited by Leah Champagne Although the days of going to the beach and being by the water are coming to an end, one residual effect of summer that I have noticed is the sudden resurgence in boat shoes. An extension of the more broad coastal style, I must say I am a little…

  • Designer Spotlight – Atelier Melrai

    Zoë Frantz Edited by Leah Champagne Atélier Melrai has quickly made a name for itself as a slow-made, stylish brand which specializes in “one of one” pieces of statement jewelry. Known best for their spikey silver seashell necklaces and similar accouterments, Atélier Melrai has been present at multiple McGill pop-ups, including with COF, and many…

  • We Need to Talk about the “Mob Wife” Aesthetic

    Lindsay Hohmann Edited by Ella Querin Social media seems to have a catchy term to describe every trend cycle. In the past few months, the “mob wife” aesthetic has taken over our feeds. Infused with Italian-American culture- specifically New Jersey and New York- the mob wife aesthetic has introduced a series of microtrends, such as…